Friday, October 8, 2010

Heidi Klum | New Balance | Project Runway | Activewear

Heidi Klum for New Balance Project Runway Winner Andy!

If you are looking for photos of the Heidi Klum for New Balance collaboration seen on Project Runway, keep reading. On the Project Runway episode last night, the designers were asked to design not one but three pieces for Heidi Klum's new activewear line, a collaboration with sporty company New Balance. The designer contestants got to see the lookbook for the collection with Heidi Klum's designs for New Balance. They were asked to create their own activewear pieces to fit into the Heidi Klum for New Balance collection.
They were given fabrics from the collection to use in their designs as well as a trip to Mood Fabric to pick additional fabric if they wanted to use other fabrics in the activewear designs.

Several of the designers had a difficult time with the challenge as they don't often make activewear. However, many women wear activewear. Whether you are looking for active wear for going to the gym, for doing a brisk walk in the morning, for running errands, dropping the kids off at school or just for wearing around the house - activewear is part of ealmost very woman's wardrobe at some point.

Finding luxurious and comfortable sportswear or activewear that transitions from in the house to out in public is often a challenge. We don't want to look like we've been at the gym unless it's an uber stylish version of the gym wear of course.
Heidi Klum with her New Balance collection wanted to address the busy woman's needs and desire for stylish activewear that is comfortable, super soft and luxurious in feel and fabric. Heidi wanted the designers to create pieces that a woman could wear to drop the kids off at school, do a walk in, run some errands in, and meet a friend for coffee without feeling like she was wearing gym clothes.

A few of the designers on Project Runway delivered terrific pieces of activewear for New Balance while a few of them didn't do so well. Heidi Klum was honest in her critique of the designs for her label.
The designers that produced active wear that she liked for HK NB were Mondo, April and Andy.

All three of these Project Runway designers produced creative, comfortable sportswear pieces that could work well as comfortable activewear for the scenarios Klum had in mind.

The other three, Christopher, Michael C and Gretchen disappointed Heidi and the other judges with their designs.

The winning Project Runway designer for this Heidi Klum for New Balance Challenge was Andy who created three unique pieces that the judges felt worked well and were beautiful, luxurious, fashion forward and comfortable. Heidi liked the three pieces so much that she decided to include all three in her line for sale on Amazon.

So, if you are looking for Andy South's New Balance pieces, look no further than amazon and the Heidi Klum for New Balance line where you will find the black and white graphic Andy South dress, the graphic hoodie, the leggings and other supersoft pieces by the Project Runway fav. What are your thoughts on the HK NB collaboration? Leave comments! What are your review on the designers work for Heidi Klum New Balance collection? Do you think the judges made the right decision?
To buy Andy's Project Runway Heidi Klum for New Balance pieces, click on any of the amazon photos or click HKNB Heidi Klum for New Balance Womens Project Runway Dress With Inserts, Black/Ivory, Small

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